When it comes to mobile application industry, one of the things that set a business apart from the rest of its competitors is its offered features. With an estimate of 56 to 82 billion apps downloaded in 2013 and over 640 new ones available in the App store each day, anyone can just imagine how far and wide the range of choices the users get upon checking their smartphones for download alternatives. Needless to say, it has become a must for entrepreneurs then to focus on delivering applications that the general public will patronize and enjoy.
What Important Features An App Should Have, Business Owners’ Side
While the intent is mainly to create apps for your target audience’s benefit, there are also some aspects to consider in terms of making the mobile applications more beneficial on the business owners’ end. Here are some of them.
- Analytics. Similar to how significant this is for the web, the same goes for mobile. The need to track the actions done by the users can very well dictate your next course of actions. For instance, suppose you offered it for free and many have tried the app on the first day of launch. However, after a week, you noticed a huge decline in the number of downloads. Much to your chagrin, the people who installed it barely returned to use it again. What could have gone wrong? Was it hard to use? Is the layout unfriendly? How could that be when you only patterned it after the web design of your site? Is it hard to customize? Why aren’t you receiving any feedback? You can only identify the source of these issues if you have analytics setup on the application. Once you do, you can analyze which functionality is a big turn-off and you can use the gathered information to gauge their overall experience. Moreover, the data you will retrieve such as when and how often it is opened can serve as a guide in devising marketing strategies that can service your customers better.
- Push Messaging. This is how it usually works: the customer will DL your app, he will be asked if he wants to receive notifications from you and if he says yes, you can send him messages whenever you want. This is especially helpful if your android developer made an update and you want your audience to be alerted of the new version, or if you want to announce special discounts and limited offers applicable to app users alone. A word of caution though: since this is a great avenue to reach out to them, make sure that you don’t overdo else you’ll end up earning their ire instead.
- Geo-location. You can add this feature so you will be informed of the location of your customers. You can maximize this opportunity to “remind” him that your shop is just around the corner, i.e. walking distance from where he is at right now, and it will be advantageous for him to visit it as you have a one-day sale ongoing there. Do remember that this may require handling large sets of geolocated-data and good battery life as well.